A modern chypre rose absolute revealed by the brightness of Italian lemon Primofiore and earthy, smoky notes of patchouli and moss.

A Jasmine crafted like a kusamono, the Japanese floral composition inspired by the art of bonsai that showcases one or several natural elements to elevate them to new heights. Here, jasmine is given pride of place, revealing its transparent, aqueous and almost airy facets. Woven with lily of the valley and a touch of ambergris, jasmine takes on a new dimension and unveils the strength of its petals and white flower notes.

Today, Armani / Privé Haute Couture offers a bolder, more modern olfactory expression defined from contrasts. Between curves and sleekness. Light and shadow. Raw and refined. Modernity and craftsmanship.

MR ARMANI’S MOTHER USED TO WEAR A CHYPRE. FOR HIM, CHYPRE IS A FEMINITY SYMBOL.